Cold Email Automation: Getting started

Fuzen’s cold email automation app turns your Gmail & Google Drive accounts into a highly productive email marketing platform. It works as a mail merge tool within Google Drive, combined with campaign schedule.

All your mailing lists are managed within Google Spreadsheets, you can create nice looking email templates within Google Docs. All these elements are well structured within your Google Drive. Fuzen’s automation workflows connect these tools with your Gmail account to send out marketing emails that will achieve a very high opening rate.

Now, let’s go through the first steps to set up your cold email automation app.

Setting up your Cold Email Automation App

Create the cold email automation app on Fuzen dashboard

Go to the “App Marketplace > Get New App” option in the menu. Here you will see all the apps in the Fuzen marketplace available for free trial. Search for ‘Cold Email Automation App’.

Fuzen offers a 7 days free trial for this app. You can click on the ‘Start Free Trial’ button to start your trial. You can use the app for free for 7 days, without credit cards. Afterwards you will need to upgrade to a paid plan to continue using the app.

When you click to ‘Start Free Trial’, Fuzen will attempt to install the app within your Google Drive. So it will try to connect to your Google Drive account. If your Google Drive is not already connected to Fuzen, you will be asked to authorize the required connection. Your authorization will allow Fuzen to add the cold email automation files and workflows to your Google Drive.

Please provide the required permissions and then again submit the form to create new app.

Email Campaigns Dashboard

When the new app is added to your account, you will be taken to the email campaigns dashboard within the cold email automation app.

You can create and manage all your email campaigns, mailing lists and email templates from this dashboard. At the bottom of the dashboard, you will also see a few resources to get you started, including shortcuts to these user guides and demo request.

When you install the app, you will first see a dummy ‘Test Campaign’ on the dashboard, which is there for your reference. From this dashboard, you can next create new email templates, mailing lists and cold email campaigns.

Getting familiar with the Google Drive Folders

When Fuzen creates the cold email automation app within your Google Drive, all the files and workflows required for the app are added to a folder. You can access this folders from your new cold email automation app.

When you open the Google Drive folder, you can see the following important folders within your Google Drive.

  • Campaigns – containing all spreadsheets that run your cold email campaign
  • Email Templates – houses the Google Doc files where your cold email templates are created
  • Mailing Lists – folders for all mailing list spreadsheets
  • Miscellaneous – for any other miscellaneous files

Now that your cold email automation app is set up let’s look at adding new mailing lists and templates to your app.