Cold emailing can be a powerful tool for businesses looking to reach new customers and expand their customer base. However, manually crafting and sending emails can be time-consuming and ineffective. Fortunately, there are a variety of cold email automation tools available that can help streamline the process and improve your chances of success.
In this blog post, we’ll take a look at 10 of the best cold email automation tools on the market. We’ll highlighting their pros, cons, and pricing so that you can make an informed decision about which one is right for your business.
Whether you’re a small business or a large enterprise, there is a cold email automation tool out there that can help you achieve your goals. First, let’s see what cold email automation is and why it is necessary.
What is Cold Email software and Why do you need it?
Cold email software refers to specialized tools designed to automate, streamline, and manage the process of sending cold emails. These platforms often offer features like contact management, email templates, personalization options, and analytics to enhance the effectiveness of outreach campaigns.
Here’s why you might need cold email software:
- Efficiency: Cold email software automates and streamlines the process of sending emails, saving time by eliminating manual tasks like individual email sending and tracking.
- Personalization at Scale: These tools often allow for personalizing emails at scale, enabling you to tailor messages to specific recipients, and increasing the likelihood of engagement.
- Analytics and Tracking: They provide insights into email open rates, click-through rates, and responses, allowing you to measure the success of your campaigns and make necessary adjustments.
- Template Libraries: Cold email software typically offers libraries of email templates, saving you time in crafting effective messages.
- Contact Management: They help organize and manage contact lists, making it easier to segment audiences for targeted outreach.
- Automation and Follow-ups: These tools often include automation for follow-up emails, ensuring that leads are nurtured effectively over time.
Using cold email software can significantly improve the efficiency and effectiveness of your outreach efforts by automating tasks and providing valuable insights to optimize your campaigns.
Features to look for before buying cold email automation tools
Email tracking: The ability to track email opens and clicks, as well as view recipient engagement data, is crucial for understanding the effectiveness of your cold email campaigns.
Personalization: Look for a tool that allows you to easily personalize your emails with recipient data and dynamic content, such as their name or company.
Automation: Automation is one of the key advantages of using a cold email tool. So make sure the tool has the ability to automate the entire emailing process, from lead generation to follow-up.
Reporting and Analytics: Additionally, the tool should provide detailed reporting and analytics on your email campaigns. Using this, you can track their performance and make data-driven decisions.
Email deliverability: The tool should have a good reputation for email deliverability. It should be able to handle large volumes of emails without any difficulty.
Email Templates: Pre-built email templates and an easy-to-use editor that allows you to create and customize your own templates will save you a lot of time and effort.
Support: Look for a tool that offers good customer support in case you have any questions or issues.
List of top 10 cold email automation tools
SafeMailer is a free cold email automation software that is designed to help businesses reach new customers and expand their customer base. The app offers a wide range of features that make it one of the best options on the market for cold emailing.
Some key features of the SafeMailer cold email automation app are:
Robust email tracking capabilities: The app allows you to track email opens and clicks, as well as view recipient engagement data, which is crucial for understanding the effectiveness of your cold email campaigns.
Powerful personalization: The app allows you to easily personalize your emails with recipient data and dynamic content, such as their name or company.
A/B Testing: SafeMailer helps you to A/B test your subject lines and email content to get optimal performance from your email campaigns.
Scheduled Email Campaigns: You can easily schedule in advance and run your cold email campaign in different timezone.
Get Past The SPAM Filters: The app avoids bulk email sending and humanize your emails to avoid spam filters and maximize email deliverability.
Detailed Analytics: SafeMialer helps you learn from your email campaign’s performance. You can monitor what is working and what is not, to continuously improve your email campaigns.
Pre-build Email Template: SafeMialer has a pre-build email template library that includes 100’s of different emails for different topics. You can use the same template or edit it as per your requirement using a simple HTML editor.
Cons of SafeMailer
- SafeMailer doesn’t have fancy features like an AI email generator, email verification service, etc that are provided by some other software.
- SafeMailer currently only supports Gmail or Google Workspace account
Rating: 4.8/5 as per customer survey
Pricing: Forever free plan or Paid plan starting from as low as $15
Moreover, Woodpecker.co is an email outreach software that assists businesses in automating their email communication and follow-up processes. It offers personalized email templates, automatic follow-up reminders, and real-time analytics to track the success of your campaigns.
Pros of Woodpecker
- Automate email sequences
- Integration with other tools like Salesforce, Pipedrive, etc.
- Email personalization
- Automatic follow-up reminders
- Cold email campaign scheduling
Cons of Woodpecker
- Limited free trial
- Expensive than other similar software
- Can’t send email attachments
Rating: 4.4/5 as per G2
Pricing: Paid plan starting from $49
Yesware is a sales productivity tool that helps sales teams track email opens and clicks, schedule meetings, and access real-time analytics to improve their sales process. It integrates with popular email platforms such as Outlook and Gmail and can be used on both desktop and mobile devices.
It helps sales reps to keep track of their communication with leads and customer and also helps to increase their productivity.
Pros of Yesware
- Yesware can be accessed on mobile devices.
- Yesware can be integrated with popular CRM platforms, such as Salesforce.
- The tool includes a calendar integration
- Provides pre-written email templates
Cons of Yesware
- Can be expensive for some small or startup companies.
- Some users may find the interface and features of Yesware to be overwhelming.
- Some people may have concerns about Yesware tracking their email activity.
Rating: 4.3/5 as per Capterra
Pricing: Premium plan starting from $35 seat/month
Lemlist is an email automation tool. Additionally, it assists sales teams and marketers in personalizing and automating their email campaigns. Users can create personalized images and videos in their emails, track email opens and clicks, and set up automated follow-up sequences.
Lemlist also provides analytics and reporting to help users optimize their email campaigns. This tool is especially useful for salespeople and marketers who want to increase their email open rates and make their emails more engaging.
Pros of Lemlist
- Lemlist allows users to easily add personalized images and videos.
- Users can set up automated follow-up sequences.
- User-friendly and easy to navigate.
- Provides detailed analytics and reporting.
Cons of Lemlist
- No free plan is available.
- Can be sometimes challenging to set up drip email
- You have to switch between multiple tabs to manage different email campaigns.
Rating: 4.4/5 as per G2
Pricing: Basic plan starting from $59 user/month
SalesHandy is a sales engagement platform that helps businesses increase productivity and efficiency in their sales process. It offers features such as email tracking, email scheduling, email templates, and team collaboration to help sales teams communicate more effectively with prospects and customers.
SalesHandy also provides analytics and reporting tools to help teams track their progress and improve their performance over time.
Pros of SalesHandy
- Track when your emails are opened, clicked on, and replied to.
- Send personalized emails to multiple recipients.
- An email verification tool helps check the validity of email addresses before sending emails.
- Pre-written templates for common sales scenarios, such as follow-up emails and introductory emails.
Cons of SalesHandy
- You have to pay separately for verifying email lists.
- It is a paid service, so it can be cost-prohibitive for some businesses.
- Limited mail merge capabilities.
- SalesHandy’s features and templates are customizable to some extent, but not as much as some businesses would like.
Rating: 4.4/5 as per G2
Pricing: Basic outreach plan starting from $27/month
GMass is an email marketing and automation tool that allows users to send mass emails, personalize them, and schedule them directly from their Gmail account. It also provides features such as email tracking, campaign analysis, and list management.
GMass is best suited for small and medium-sized businesses, marketers, and salespeople who want to send large amounts of personalized emails and track their performance. GMass is a cost-effective tool that is designed to work seamlessly with Gmail, making it easy to use and manage.
Pros of GMass
- Designed to work seamlessly with Gmail, making it easy to use and navigate.
- GMass allows you to personalize your emails with merge tags.
- Allows you to create, manage and segment email lists.
- Cost-effective tool that is suitable for small and medium-sized businesses.
Cons of GMass
- GMass is primarily designed to only support Gmail.
- GMass offers basic automation features, but it’s not as robust as some other email marketing tools.
- It is a browser extension, which may not work well with all computers.
Rating: 4.7/5 as per G2
Pricing: Basic plan starting from $20/month
MailRush.io is an email marketing automation tool that allows users to send mass emails, personalize them, and track their performance. It provides features such as list management, email templates, and analytics.
MailRush.io offers a simple and user-friendly interface that makes it easy to use and manage, even for those with limited technical skills. It’s a cloud-based service that can be accessed from anywhere and it integrates with popular CRM, e-commerce, and other platforms.
Pros of MailRush
- Offers automation features such as autoresponders, drip campaigns, and trigger-based emails.
- Provides 24/7 live chat support.
- Has an easy-to-use in-build drag-and-drop email template builder.
Cons of MailRush
- Only offers email-based customer support.
- No free plan is available.
- You have to pay extra for email warming, email validation, and LinkedIn prospecting after a certain limit.
Rating: 4.2/5 as per G2
Pricing: Basic plan starting from $19/month
Mailshake is an email automation and outreach platform that helps businesses and individuals to streamline their sales and marketing strategy. It allows users to send mass emails, personalize them, and schedule them, as well as track performance and engagement. It also provides features such as list management, email templates, and analytics.
Pros of Mailshake
- AI-email writing tool to help you quickly write your cold email templates.
- Zapier integration to connect with most other sales and CRM tools.
- Allows you to personalize email with merge tags.
Cons of Mailshake
- Restriction on number of emails that you can send per day.
- Some user on Capterra reported that their emails are getting reported as spam during bulk email marketing.
- Expensive compared to other tools available in the market.
Rating: 4.7/5 as per G2
Pricing: Basic plan starting from $58 user/month
Overloop is a sales automation and email tracking tool for sales and business development professionals. It allows users to send mass emails, personalize them, and schedule them, as well as track performance and engagement. It also provides features such as list management, email templates, and analytics.
Overloop is designed to help salespeople and business development professionals to streamline their sales process, increase productivity and efficiency, and improve their bottom line.
Pros of Overloop
- Supports both Gmail and Outlook
- Its chrome extension helps you find prospects on LinkedIn.
- Provides detailed analytics of email campaigns.
Cons of Overloop
- Difficult to create drip emails
- Expensive compared to other cold email tools in the market.
- Unused emails cannot be rolled over to the next month.
Rating: 4.3/5 as per G2
Pricing: Single plan that costs $99 user/month
Snov.io is a lead generation and email outreach software that helps businesses find and verify email addresses, as well as automate their email campaigns. It features a Chrome extension that allows you to find email addresses on various websites, a built-in email verifier, and the ability to create and send personalized email campaigns.
The software also includes analytics and tracking capabilities, so you can see the performance of your campaigns and make adjustments as needed.
Pros of Snov.io
- Helps businesses find and verify email addresses.
- Easy to use UI to schedule your email campaigns.
- Provides detailed email analytics to track your email campaign performance.
Cons of Snov.io
- It can be affected by deliverability issues, depending on the quality of the email list, the subject, and the content of the emails.
- Some users have reported some issues occurring during the drip email campaign.
- The base plan only lets you send 1000 emails per month which is far less than other cold email marketing tools.
Rating: 4.3/5 as per G2
Pricing: Starter plan that costs $30 user/month
All these cold email marketing tools listed above are the softwares available online. But all of them might not be suitable for running your cold email campaign. Some have a complex UI while others are expensive for your small/medium size business.
SafeMailer might be the best software for your cold email automation needs. It is easy to use, thanks to its user-friendly UI. All the data is stored in your Google Drive. Unlike other expensive software, SafeMailer App comes with a forever free plan and paid plans start as low as $15 per month.